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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

to create 'more magic, less logic'. Polman is vociferous in his opposition to short-term thinking. He has ... pressure points, we don't really compete too much with them. It's clear that people don't want to pay so ...

My secret work weapon: A blackboard is a great way to stimulate conversation

By Praveen Vijh, Co-founder, EAT Natural, 09 May 12, 11:00

I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

to computing, with the smart stuff being less about people and more about content. Nokia looks marooned ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

of the 'Shareholder Spring' revolt against excessive pay at underperforming companies. ... concern about a fresh incentive scheme for Polman. He will no doubt defend his package eloquently. His ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

the location of a person and pull in local ads suited to them,' he adds. The context of the ad is also less ... 's getting to a point where there's saturation. The ROI does not pay off any more. For digital to continue ...