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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

We'll Call You: Land Rover

02 May 12, 12:00

contact details, but does not pay a deposit.) Mktg Is it likely that this car will be rolled out as a ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

and we connect with the car straight away, feeling protective of this 'ugly duckling'. In less than 30 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

positioning as a 'crossover leader'. As well as paying tribute to its customer service and experiential ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

Nissan switches ad focus to ‘innovation’

By Loulla-Mae Eleftheriou-Smith, 13 March 12, 08:30

Nissan is moving away from its urban-themed ad campaigns with a fresh pan-European marketing ... for its Juke model. He said the fresh approach would appeal to more women, who account for about 35 ...

Sector Insight: Motorcycles and scooters

By Jane Bainbridge, 07 March 12, 09:30

the digital age with new products including apps or extra online features. RTR s pay-as-you-go service ... . BMW . Like Triumph, has benefited from less of a price differential between European and Japanese ...