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Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

engagement. This year it launched two campaign initiatives around health, "Live Fresh, Win Big" and "Train Hard, Eat Fresh", with strong social media presences. The latter, which launched earlier this month ... , according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

The Facebook campaign will help make five peoples' wishes a reality, by providing the support or funding to help them achieve their ambitions, including learning a new skill, starting a fresh career or changing their lifestyle. People are being asked to share their inspirational ideas via the shopping ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

"similar-sized smoothie or a fresh juice would contain around seven teaspoons of sugar". Fruitizz ... the average Happy Meal consumed in the UK last year contained 50% less salt, 21% less saturated fat, and 31% less sugar, compared with the average Happy Meal sold in 2000. In January it emerged McDonalds ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

. The ads use the strapline, "Train hard. Eat fresh". Later this month, FedEx plans to run a heavyweight ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

his stake to create legacy-based youth clubs for less well-off areas, acting as creative hubs ... that we find fresh new ways to engage the audience.' ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

is less personal these days. You get up, get on the Tube, and there's a grey sea of faces, and then you ... -based drinks, but Starbucks is not changing its pricing, so those accustomed to paying for an extra shot will now shell out 14% less for their drink. The rationale, adds Cranna, is that Starbucks' focus ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

industry to cut calories and advise people on healthy eating was inherently flawed , was unfair and a ... problems surrounding normal eating patterns let alone those who suffer from eating disorders. Working with business to reinforce responsible and sensible lifestyle choices and eating balanced diets would be much ...