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Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

engagement. This year it launched two campaign initiatives around health, "Live Fresh, Win Big" and "Train Hard, Eat Fresh", with strong social media presences. The latter, which launched earlier this month ... , according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

became international marketing officer at the company last September. His move comes less than a ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

eating. Sandie Wilkie, chairman of the Milk Marketing Forum, said: "As the campaign funding looks set ...

High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

, innovation is paying off for the sector, which houses major brands such as Red Bull, GlaxoSmithKline's (GSK ... as an untapped opportunity. 'Boomers are not these grey-haired, Werther's Original-eating, genteel people ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

to create 'more magic, less logic'. Polman is vociferous in his opposition to short-term thinking. He has ... pressure points, we don't really compete too much with them. It's clear that people don't want to pay so ...

My secret work weapon: A blackboard is a great way to stimulate conversation

By Praveen Vijh, Co-founder, EAT Natural, 09 May 12, 11:00

I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

"similar-sized smoothie or a fresh juice would contain around seven teaspoons of sugar". Fruitizz ... the average Happy Meal consumed in the UK last year contained 50% less salt, 21% less saturated fat, and 31% less sugar, compared with the average Happy Meal sold in 2000. In January it emerged McDonalds ...