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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

are now a smaller, more agile operation that spends less money.' ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

expect shorter, more flexible contracts and there will be less reliance on paid media. The plan ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

, but it will give millions of kids one less reason to start. Click to sign the petition at the answerisplain ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

industry to cut calories and advise people on healthy eating was inherently flawed , was unfair and a ... problems surrounding normal eating patterns let alone those who suffer from eating disorders. Working with business to reinforce responsible and sensible lifestyle choices and eating balanced diets would be much ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

. 'Advertising can be effective in making small changes but it is less effective in addressing behaviour ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

less, experience from related sectors, such as drugs, suggests that more probable is the development ...

Brand Barometer: Social media performance of Change4life

By Gemma Charles, 30 March 12, 12:00

December : Change4Life partnered TV show LazyTown and its superhero Sportacus to encourage two- to five-year-old children to be more active and eat healthier. January : Ainsley Harriott ... on social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...