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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

to pay for most public transport journeys with smart ticketing by December 2014. Gerry McQuade, chief ... Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

. - Less is more - sign fewer ambassadors, but make sure they are big names that can be used globally ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

is less about the device and more about "connectivity". She said: "When you think about connectivity ... . "This is an inflection point in consumer behaviour, where they are more comfortable and less resistant ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...