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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

. - Less is more - sign fewer ambassadors, but make sure they are big names that can be used globally ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

budget and are much savvier about the deals they buy into. They are also wasting less, purchasing on a convenience basis. Sainsbury s campaigns like Love your Leftovers and more recently Live well for less ... to pay for quality in those categories that are important to them, or support their interpretation ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

The Facebook campaign will help make five peoples' wishes a reality, by providing the support or funding to help them achieve their ambitions, including learning a new skill, starting a fresh career or changing their lifestyle. People are being asked to share their inspirational ideas via the shopping ...

My secret work weapon: A blackboard is a great way to stimulate conversation

By Praveen Vijh, Co-founder, EAT Natural, 09 May 12, 11:00

I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

, including the 'Live Well for Less' brand positioning and Brand Match price promise. Justin King, chief ... and inspiring them to 'Live Well For Less'. "Delivering quality and value is a compelling offer, in tune ... claims the TV campaign pushing its 'Live Well for Less' strapline has captured the mood of customers ...