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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

. He took so long photographing each course, I wondered whether he planned to actually eat anything, or whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ... Consumers as art directors With free apps such as Instagram bringing a fresh level of visual editing ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

ones and access mentors to make them employable in the digital world. This less-public side ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

would anyone pay thousands of pounds for out-of-date Nokia mobile technology wrapped in carbon ... 't the answer. - Create a fresh language. Vertu communication has slavishly borrowed from the established ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Half of UK internet users say online ads worth it for free content

By Sarah Shearman, 10 May 12, 11:30

and content at little to no cost, with only one in 10 are willing to pay for ad-free content, according to a

The Myth of Work Life Balance

By Nicola Clark, 09 May 12, 01:00

less competitive lives. In Japan, the rise of the soushoku danshi (grass-eating boys) aka ...

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

to computing, with the smart stuff being less about people and more about content. Nokia looks marooned ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

What s the strategy behind the Wallet launch? Our brand strategy is "Fresh thinking, new ... to execute it in a way that demonstrates fresh thinking, new possibilities. So we ve underpinned that promise ... it will be integrated with Priority Moments you click through and it offers to pay from your wallet. It s mobilising ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

pay-per-click and a whole new world of auction-based needs in terms of tools and talent - brand ... can be based on many different variables, the key being that brands can pay based on the value to them ...