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Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

would anyone pay thousands of pounds for out-of-date Nokia mobile technology wrapped in carbon ... 't the answer. - Create a fresh language. Vertu communication has slavishly borrowed from the established ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

What s the strategy behind the Wallet launch? Our brand strategy is "Fresh thinking, new ... to execute it in a way that demonstrates fresh thinking, new possibilities. So we ve underpinned that promise ... it will be integrated with Priority Moments you click through and it offers to pay from your wallet. It s mobilising ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

TalkTalk still most complained about telecoms provider

By Sarah Shearman, 23 March 12, 09:30

not receive. A TalkTalk spokesperson said : "We re pleased that Ofcom saw less than half as many complaints ... that the measures we ve put in place are paying dividends." Follow Sarah Shearman on Twitter @Shearmans ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

as part of a new "fresh thinking new possibilities" brand strategy. O2 wants to create an "open, bold ...

We'll Call You - EDF Energy

20 March 12, 12:00

EDF: Hello, how can I help you? Mktg: Hello. I have concerns about the running of you business. My mum is an elderly pensioner, who uses EDF. I have been reading all these reports about EDF being hit with a multimillion-pound fine it must pay to customers. Will my mum see any of this money? EDF ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

Shift: Marketing to the cocooned consumer

By Nicola Clark, 14 March 12, 12:00

of it is that mobile, the great connector, has not only made us less connected, in many ways, but also increasingly ... , they are far less confident; they feel vulnerable. Marketers should beware entering their cocoons without ...