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Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

was "own the upswing", so that our fresh hotels would put us in a better position to compete with the other ... .com that will make your 30-minute workout routine more efficient, or simple tips about eating that will just make you ... lounges for our SPG platinum members, and other elite guests that were prepared to pay a little more ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its ... less on the price messages, which people know, and building emotional connection. It feels like ... becomes a bigger issue, which is very much what Flybe is paying attention to by pushing the transparency ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

Thomson rolls out national campaign for Dreamliner launch

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 09:05

% less fuel than current carriers and will reduce noise by up to 60%. The Dreamliner made its first ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

to elevate easyJet from its budget no-frills base. Getting staff on-side For McCall an OBE, no less ... 's outspoken founder. When the airline's executive pay and bonuses were revealed in February, McCall's 1.5m ...

Flybe in £9m brand repositioning

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It introduces the strap-line: Making flying better. The fresh positioning primarily targets business travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus ...