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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

so many more elements to implement that it has to be played out locally. The balance is less highly ... well for less' and 'Feed the family for 50'. The team's primary focus isn't paid-for media but 'owned ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

to the Financial Times sidestepping the Apple store to put its app serverside, or Innocent's 'Tweet and eat ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

. We're talking less about what advertising does to people, and more about what advertising can do ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

18 April 12, 12:00

and use Target's old line: 'Expect more, pay less'. Each week Forum questions members of The Marketing ... real point of difference. Registering 'Making good food cost less' doesn't mean it will be used ... . Sainsbury's new proposition, 'Live well for less', is more dynamic and inclusive than the line it dropped ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

industry to cut calories and advise people on healthy eating was inherently flawed , was unfair and a ... problems surrounding normal eating patterns let alone those who suffer from eating disorders. Working with business to reinforce responsible and sensible lifestyle choices and eating balanced diets would be much ...