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Editor's comment: Google's evolution is key

By Gareth Jones, 19 October 10, 12:00

terms, at least, Google is far less dynamic. That's not to say that the search behemoth isn't doing ...

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

brand has also unveiled its first comprehensive redesign since its UK launch in 1976. The fresh look ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

. If you fail to defeat the flesh-eating hordes with public transport, your Facebook profile picture can ...

Talk Talk hires Project Canvas architect Chakkara as head of online

By Mark Banham, 02 July 10, 03:11

, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

The 'remarketing' feature within Google's personalised ad service has put a fresh twist ... cutting too finely by comparing test cells with the performance of equally funded, but less sophisticated ... against less targeted ones using the same investment, for volume and quality of traffic and the loss ...

Profile: Anna Rafferty, managing director, Penguin Digital

By Andrew McCormick, 13 May 10, 12:00

the web's raison d'etre and making the art of storytelling fresh, engaging and democratic. ... lovers. It may have been less than a decade ago, but this was the time of 56k modems. Crucially ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

consider the type of handset and whether they want to be on a contract or pay-as-you-go. It's little ... provider in the UK that pays on a completed customer application form rather than activated account ... would otherwise struggle to reach. "We pay by results so affiliates need to target their audience ...

Google watch - Google quits China and buys UK's Plink

13 May 10, 12:00

by making its first UK acquisition, paying an undisclosed sum for visual search start-up Plink. Plink ...

Whatever happened to fair play?

By Suzy Bashford, 12 May 10, 12:00

processes, so the argument for a fresh approach to managing pitches gathers pace. 'There have always been ... , marketers often complain that agencies roll out their A-list employees for the pitch, but then assign less ... learned that being direct often pays off. If the rapport is good, he tries to find out what the marketer ...