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Industry view: Is easyJet's marketing makeover working?
they invested in featured the lines 'Where are you going?' and 'Europe by easyJet' and was intended to make a ... as a smart, warm brand that helps them explore Europe their advertising needs to follow suit, focusing ... is particularly bad as there was no ash-cloud equivalent that year. Up until last year holidays taken in Europe ...
VIDEO: Ryanair's O'Leary launches hotel comparison site
Ryanair claims that the site guarantees passengers the lowest prices on more than 300,000 hotels across Europe. The site compares hotels ranging form small independents to luxury five ... [priced] accommodation across Europe is the objective. "We guarantee people the lowest prices at every ...
Asics ad extols non-professional athletes
. The advertising campaign will run in January across Europe, beginning in the UK and Germany, on channels including ...
Nissan ups its 'urban' message for Qashqai model
Mattucci, marketing communication general manager, Nissan Europe, said: "The crossover category is a key ...
Marketing video report: eBay's Alex von Schirmeister compares UK and Zurich
Alex von Schirmeister, VP of marketing, operations and advertising at eBay Europe talks about
Glacéau vitaminwater teams up with Jesse J for London 2012 sponsorship
manager of North West Europe and Nordics (NWEN), Glac au, said: "Glac au vitaminwater is thrilled ...
Marketing video report: Kraft's Fielding on the integration of Cadbury
Foods Europe, talks to Marketing about how the company has progressed with the integration of the brand.
Profile: Simon Morris, chief marketing officer of LoveFilm
to take on Europe. However, Morris, in typically suave manner, seems undaunted by the prospect ...
Famous Brits feature in global tourism campaign
, which will see the ad air in Europe on BBC Worldwide and in the US on BBC Americas. The two companies ...
Profile: Anna Crona, marketing director for IKEA UK and Ireland
investing in their more immediate vicinity. 'People (in the UK) have the smallest homes in Europe ...
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