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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would like to have more regular-season games in the UK and Europe. From a brand perspective, we would like ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ... . Brand Manager's Today Isabelle Maratier (right) has been Guinness' Western Europe brand manager ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company Under Armour recently announced ambitious plans to expand further in Europe. Owned by billionaire ... increased 35% last year, to $89m The brand has 4000 points of retail throughout Europe, the Middle East ...

RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

previously been managing director for Game's Northern Europe operation. Follow Matthew Chapman ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

. This tall order was neatly summed up by Diageo Western Europe white spirits director Philip Gladman at ISBA ...

Jagermeister

22 May 12, 12:00

of the brand is tailored to each market. In much of Europe, the drink remains familiar to many as a digestif ...

Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International Financial Reporting Standards (IFRS), despite higher oil prices and a deep recession in Europe, O'Leary said ... number of airline failures and record airline losses, many of Europe's governments continue to treat ...