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Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

. Usha Raghavachari, senior marketing communications manager, Ford of Europe, said that using a social ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... is an accessible competition open to all fitness enthusiasts across Europe." Last week Eurosport and BSkyB ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

Under Armour, the sports apparel brand, is preparing to launch its first major European marketing push as it attempts to grow brand awareness outside the US.

Sony plans major ad spend for Xperia launch

By Matthew Chapman, 27 February 12, 09:09

of the US was imminent and it was already shipping in Europe and around the world. At the conference ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...

Focus on the message, whatever the medium

By Dr Nicola Murphy, River, 31 January 12, 12:00

executive of Holland Barrett parent NBTY Europe: 'They are very creative, but also focused on ensuring ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

of BlackBerry users in Europe, the Middle East and Africa who were affected by server problems in the town ...

AOL Europe's top marketer departs

By Sarah Shearman, 19 December 11, 12:15

AOL Europe's vice-president of marketing and communication director Sarah Gavin is leaving ... . She then stayed on as vice-president of communications at AOL Europe after Bebo was sold in 2010 ... Europe chief Kate Burns, who left the company in October this year to spend more time with her family ... of Europe for Advertising.com, and Jimmy Maymann, as head of media outside North America, who were chief ...

Spotify launches app platform with Guardian, Rolling Stone and others

By Sarah Shearman, 30 November 11, 09:19

of Spotify Europe, said that as the platform opens up for third party developers, "it is only natural" other ...

Speakers from Boots, HuffPo and Westfield join APA summit line-up

By Staff, 20 October 11, 10:56

The APA (Association of Publishing Agencies) Summit entitled Content + Convergence will see Ruth Spencer, head of insight, loyalty and multi-channel at Boots; Myf Ryan, general manager of marketing at Westfield UK; Carla Buzasi, editor-in-chief at AOL Europe and Huffington Post; Will Sansom ...