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Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle (2006 ...

Half of UK internet users say online ads worth it for free content

By Sarah Shearman, 10 May 12, 11:30

content and services they demand". Carl White, chief executive of ValueClick Europe, said: "This study ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

By Sarah Shearman, 02 May 12, 11:36

of the "chilling" effects of Europe's proposed changes to data protection laws, claim industry representatives. ... for anybody to build the next Twitter or Facebook within Europe with these types of enforcements," he said ... to reform data protection law across Europe. We welcome the aims of the proposals: to update the law ...

Google hires first head of marketing for Google+ in EMEA

By Sarah Shearman, 23 April 12, 01:37

of marketing for its social networking service, Google+ in Europe, Africa and the Middle East. ... Cussen joins Google from Ning, the customised social network building business. He joined the company in 2009 as director of business development, based in Palo Alto, California. He moved to London over a year ago to take up the role of vice-president and managing director of Ning Europe and Latin ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

- west Europe (2005-2007) - Senior vicepresident and deputy chief marketing officer, Coca-Cola Japan ...

Swap social media for TV unless you have a million fans, says Diageo marketer

By Gemma Charles, 22 March 12, 08:35

consumers, according to Philip Gladman, Diageo's western Europe white spirits marketing director.

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

By Kim Benjamin, 08 March 12, 01:30

Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

By Sarah Shearman, 08 March 12, 08:30

of the business. 'In Europe we have good momentum and are not affected by these stories from Silicon Valley ... ) Europe board. He believes his experience in the digital industry, garnered at businesses such as Phorm ... , particularly since Yahoo! has rolled out its 'Ad Choices' logo, which lets website users in Europe check how ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

will be increasingly available across Europe as their global market shares continue to expand. On the first day ... will be marketed in Europe. To drive home its creative and technological points, Huawei created and prominently ... of Europe, America, Japan and China.' NEARLY HERE: NFC In 1961, Arthur C. Clarke said 'any ...