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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle (2006 ...

Unilever adopts new global digital strategy for Sure

By Loulla-Mae Eleftheriou-Smith and Sarah Shearman, 21 February 12, 08:30

-presi-dent for household care in Europe, will replace Allchurch. ...

Speakers from Boots, HuffPo and Westfield join APA summit line-up

By Staff, 20 October 11, 10:56

The APA (Association of Publishing Agencies) Summit entitled Content + Convergence will see Ruth Spencer, head of insight, loyalty and multi-channel at Boots; Myf Ryan, general manager of marketing at Westfield UK; Carla Buzasi, editor-in-chief at AOL Europe and Huffington Post; Will Sansom ...

Market research leagues 2011

By Kim Benjamin, 20 September 11, 12:00

Howlett. Breakdown not provided. www.symphonyiri.co.uk Hall Partners Europe Founded 1992 ... % qualitative,36% other. www.harrisinteractive.com/europe SPA Future Thinking Founded 2010. Privately owned ...

Virgin Media's Nigel Gilbert on the brand's creative challenge

By Alex Brownsell, 08 September 11, 09:00

and Marsh 1983-1993: Media planner, rising to director of Europe, Collett Dickenson Pearce Partners ...

Opinion: The Marketing Society Forum - Is the concept of brands having a lead creative agency outdated?

14 April 11, 08:00

YES Tricia Weener, Head of marketing, Europe, Commercial Banking, HSBC 'Traditional' creative agencies don't have a monopoly on good ideas nor should they take 'lead' status just because that is the way it has always been. Any agency with an understanding of the business or brand in question ...

Sponsorship Agency of the Year: MEC Access

By John Reynolds, 10 December 10, 10:00

by the expansion of its Reebok business in the UK, Europe and further afield, and the snaring of additional music ... sponsor, which covers players from Europe's top five leagues, based on the brand's desired proposition ...

Design Leagues 2010

By Scott Billings, 30 June 10, 12:00

% corporate literature, 5% events, 10% internet. Clients include Toyota Motor Europe, Atkins, Mercy Ships ...

Wrangler ups digital focus to take on Levis

By Joe Thomas, 25 May 10, 10:25

The denim brand has hired digital agency Airlock to handle its activity across Europe, the Middle East and Africa, including the creation of a social-media strategy. According to Adam Kakembo, marketing director for Wrangler EMEA, the company is keen to reach out to web users with a 'passion ...