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Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

By Sarah Shearman, 02 May 12, 11:36

of the "chilling" effects of Europe's proposed changes to data protection laws, claim industry representatives. ... for anybody to build the next Twitter or Facebook within Europe with these types of enforcements," he said ... to reform data protection law across Europe. We welcome the aims of the proposals: to update the law ...

Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts

By Matthew Chapman, 20 April 12, 10:05

Sony Europe's sales and marketing teams are entering consultation from today as the company ... , laid out by new chief executive Kazuo Hirai . A Sony Europe spokeswoman confirmed the "duplication ... of Sony Europe will not be affected by the cuts. Approximately 1,000 roles are expected to be lost in Europe as roles across the European marketing, sales and the business support units are reshaped from 10 ...

Why Carlsberg wants to be Europe's number-one football supporter

By Gemma Charles, 09 March 12, 08:30

in Europe, despite the wealth of other sport sponsorship opportunities available this year. ... Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its ... place in Poland and Ukraine from 8 June-1 July. The Europe-wide activation centres on its Facebook ... -president of group sales, marketing and innovation, said: 'We will not relinquish our commitment to Europe and UEFA ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

Under Armour, the sports apparel brand, is preparing to launch its first major European marketing push as it attempts to grow brand awareness outside the US.

Why should brands worry about Europe's data protection proposals?

By Charles Ping, 26 January 12, 09:00

The marketing industry needs to engage with the European Commission's proposed shake-up of data protection legislation, which could restrict businesses using social media data and channels, writes Cha...

AOL Europe's top marketer departs

By Sarah Shearman, 19 December 11, 12:15

AOL Europe's vice-president of marketing and communication director Sarah Gavin is leaving ... . She then stayed on as vice-president of communications at AOL Europe after Bebo was sold in 2010 ... Europe chief Kate Burns, who left the company in October this year to spend more time with her family ... of Europe for Advertising.com, and Jimmy Maymann, as head of media outside North America, who were chief ...

Diageo's Matthew Barwell is redefining Europe

By Gemma Charles, 10 November 11, 12:00

Matthew Barwell, consumer marketing director for Diageo Western Europe, does not view his job as a ... Matthew Barwell, the consumer marketing and innovation director for Diageo's Western Europe (WE ... pessimist might label a poisoned chalice. To say that Diageo has called time on parts of Europe would ... and Ireland toward the faster-growing markets of Eastern Europe, Latin America, Africa and Asia. Diageo ...

Brand manager of the week: Michelle Anderson, Marketing manager, Shopzilla Europe

25 October 11, 12:00

- Describe yourself in three words. Creative, passionate and a 'Zillan'. - What would you be if you weren't a brand manager? Working in a design agency. - What advice would you give someone st...

Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover

By Rachel Barnes, 09 August 11, 10:55

Daryl Fielding, vice president, marketing, Kraft Foods Europe, is driving a cultural shift ... , but Fielding, the vice-president marketing at Kraft Foods Europe, indulges her love of chocolate as she pleases ... Rosenfeld with elevating marketing capabilities across Europe. On the Trident pitch, she is the Europe ... firmly in line. This approach is creating results for us, as it has with our work for Milka in Europe. A ...

Carphone Warehouse Europe posts revenue dip

By Oliver Luft, 27 July 11, 11:45

Warehouse's US and European retail interests for 1.1bn, and created the joint venture, Best Buy Europe ... and to introduce Best Buy stores across Europe. Best Buy Europe now has three main operations: CPW Europe; a ...