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Apple cements most valuable brand status as UK's giants slide

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... . At the time, Troy Warfield, vice-president for family care, Europe, said that whether people loved or hated ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ...

Barclaycard launches PayTag mobile payment

By Nick Batten, 19 April 12, 09:00

. David Chan, chief executive officer of Barclaycard Consumer Europe, said: "Today, we are offering ...

HSBC promotes Philip Mehl to pan-Euro role

By Alex Brownsell, 19 April 12, 08:48

Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC. He will lead marketing communications across HSBC's European markets, which include the UK, France, Greece, Turkey, Malta, Armenia and Kazakhstan. Mehl, a ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

role of brand director for Europe. ... ! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

Visa Europe's chief marketer wants its Olympics tie-up to do more than raise brand awareness around ... -year marketing strategy, but Visa Europe's chief marketing officer is, understandably, somewhat distracted ... of the nation's Olympic hopefuls, while through Team Visa the brand supports 20 athletes from across Europe ... -2006) Executive vice-president, marketing, products and innovation, rising to chief marketing officer, Visa Europe ...

Lloyds marketer Joe Clift leaves bank

By Alex Brownsell, 01 March 12, 11:24

Clift, the former Visa Europe vice-president of brand management, departed the bank this week and is understood to be seeking a new position He spent three years as brand and customer marketing director, first at Lloyds TSB under then-chief marketing officer Nigel Gilbert and latterly as part of Lloyds ...