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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would like to have more regular-season games in the UK and Europe. From a brand perspective, we would like ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle (2006 ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

of their inventory to it. Hold your horses Nicolle Pangis, president of 24/7 Real Media Europe, also urges ... /7 Real Media Europe is just the latest arrival in a sector where multiple players are offering various ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... . At the time, Troy Warfield, vice-president for family care, Europe, said that whether people loved or hated ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

- west Europe (2005-2007) - Senior vicepresident and deputy chief marketing officer, Coca-Cola Japan ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 March 12, 12:00

FIELDING, VICE-PRESIDENT, MARKETING, EUROPE, KRAFT FOODS The qualities that make a great chief ... if they want the top job, they need to dial up their commercial focus. At Kraft in Europe, the ideal path ...