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RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

previously been managing director for Game's Northern Europe operation. Follow Matthew Chapman ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

. Usha Raghavachari, senior marketing communications manager, Ford of Europe, said that using a social ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

situation in Western Europe, Moll and his colleagues were forced to cope with a succession of devastating ... of its all-important Civic model across Europe in January. The 'Great unknown' campaign focused on a ...

Ford turns social to crowdsource mobile-vehicle innovations

By Ed Owen, 27 February 12, 11:48

page. Paul Mascarenas, chief technical officer and vice-president for Ford in Europe, phrased ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... of the Matalan affiliate program Capital One (Europe) plc, aggregator exclusives strategy Fifty6 Manning ...

Honda backs Civic with £28m 'inspiration' campaign

By Alex Brownsell, 24 January 12, 08:30

, helping us to improve our overall brand image across Europe with a wide range of customers." According ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

in their 20s and early-30s looking at the world and saying "Thanks very much",' he says. While Europe ...

Ford extends Champions League sponsorship

By John Reynolds, 08 December 11, 12:18

Ford has extended its sponsorship of Europe's top football competition through until June 2015. The car maker has been the official partner and official vehicle supplier to the UEFA Champions League ... of Ford of Europe, said: "We are delighted that Ford has chosen to extend their agreement with UEFA ...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

of Europe, you are probably drawing up contingency plans, preparing for the worst. ... Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation ... of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...