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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company Under Armour recently announced ambitious plans to expand further in Europe. Owned by billionaire ... increased 35% last year, to $89m The brand has 4000 points of retail throughout Europe, the Middle East ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... is an accessible competition open to all fitness enthusiasts across Europe." Last week Eurosport and BSkyB ...

Brand Health Check: Superdry

By Georgina Brazier, 08 March 12, 12:00

's products are sold in more than 91 countries across Europe, Asia, Australia and the Americas, and its ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

Under Armour, the sports apparel brand, is preparing to launch its first major European marketing push as it attempts to grow brand awareness outside the US.

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

in their 20s and early-30s looking at the world and saying "Thanks very much",' he says. While Europe ...

Asos marketing director Clare Dobbie departs

By Matthew Chapman, 12 December 11, 10:40

was responsible for setting up Gap s European marketing team as vice-president of marketing for Gap Europe ...

Cheryl Cole launches debut shoe collection

By Nicola Clark, 07 December 11, 11:57

and Index Ventures. The brand has ambitious plans to roll out its offering across Europe and take ...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

of Europe, you are probably drawing up contingency plans, preparing for the worst. ... Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation ... of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...