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Apple cements most valuable brand status as UK's giants slide

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

, with key roles centralised in an EMEA team. Part of Osborne's remit was to implement a Europe-wide digital ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

in their 20s and early-30s looking at the world and saying "Thanks very much",' he says. While Europe ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

of Europe and the US,' said Yueh. China's strategy, she explained, was to shift away from exports ...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

of Europe, you are probably drawing up contingency plans, preparing for the worst. ... Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation ... of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ...

Taco Bell supports third store opening with tongue-in-cheek outdoor ads

By John Reynolds, 16 November 11, 12:49

Dawson, general manager, TacoBell UK Europe, said the brand wanted to "target city locations around ...

Easterbrook quits McDonald's for Pizza Express

By Loulla-Mae Eleftheriou-Smith, 17 August 11, 09:56

Steve Easterbrook, president of McDonald's in Europe, has quit the company to become chief ... of McDonald's Europe in November last year , overseeing the operations of more than 6,800 McDonald's outlets ...

McDonald's to sell certified sustainable fish

By John Reynolds, 20 June 11, 11:18

Europe. It is unclear whether the initiative will be supported with marketing. The move marks ... . Steve Easterbrook, president of McDonald's Europe, said: "McDonald's will be making MSC labelled fish available at an affordable price to millions of our customers across Europe. "We chose the MSC ...

Starbucks announces UK contactless payment trial

By John Reynolds, 24 May 11, 08:30

The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over a payment terminal. Starbucks, which introduced smartphone-based payments in the US earlier this year, will launch ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

' ad, by Wieden Kennedy, which ran across Europe for the first time. Honda also launched a sizeable ... was previously vice-president of marketing for Europe at Gap, where she set up the European marketing team ... and Minis ranges. 62: VICKI FRANKS - KAO BRANDS EUROPE Franks moved to her role as UK marketing ...