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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle (2006 ...

Havana Club unveils pan-European 'Mojito Embassy' activity

By Gemma Charles, 04 May 12, 01:15

, the bar will travel across Europe to markets including the UK, Portugal, Belgium and France. Centred ...

Stella Artois brings back Pulp Fiction for Facebook fans

By Gemma Charles, 03 May 12, 08:30

. James Watson, marketing director, Stella Artois Western Europe, said: "Putting our fans first ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... . At the time, Troy Warfield, vice-president for family care, Europe, said that whether people loved or hated ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ...