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Xbox recruits Chelsea stars for Summer of Sport campaign
consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
. This tall order was neatly summed up by Diageo Western Europe white spirits director Philip Gladman at ISBA ...
P&G unveils Vinopolis as Olympics hub as venue staff face redundancy
of Western Europe, and Paris Kafantaris, marketing vice-president of Western Europe. ...
Editor's Comment: Olympic sponsorship is a long-term game
Just ask Mariano Dima, Visa Europe's marketing chief, as he reveals the aim behind its Olympics sponsorship: to change perceptions of Visa from traditional transactions facilitator to contactless payments innovator (see page 28 of this week's Marketing). Visa is to be commended for having such a far ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
-2002) Managing partner, McCann Erickson (2002-2003) Marketing director, Papa John's Europe, then various ...
Virgin Media and BT handed advantage in broadband marketing battle
minister Ed Vaizey wants the UK to have the best broadband service in Europe and aims to have 100 ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
much-debated subject. The key for me is to ensure we don't lose sight of how much Europe has to offer ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... of the Matalan affiliate program Capital One (Europe) plc, aggregator exclusives strategy Fifty6 Manning ...
Why should brands worry about Europe's data protection proposals?
The marketing industry needs to engage with the European Commission's proposed shake-up of data protection legislation, which could restrict businesses using social media data and channels, writes Cha...
Age of austerity hits The Health Lottery revenues
across Europe. She added: "This new money may be a bit less than we had originally hoped ...
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