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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would like to have more regular-season games in the UK and Europe. From a brand perspective, we would like ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company Under Armour recently announced ambitious plans to expand further in Europe. Owned by billionaire ... increased 35% last year, to $89m The brand has 4000 points of retail throughout Europe, the Middle East ...

RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

previously been managing director for Game's Northern Europe operation. Follow Matthew Chapman ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...

Half of UK internet users say online ads worth it for free content

By Sarah Shearman, 10 May 12, 11:30

content and services they demand". Carl White, chief executive of ValueClick Europe, said: "This study ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

. Usha Raghavachari, senior marketing communications manager, Ford of Europe, said that using a social ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

By Sarah Shearman, 02 May 12, 11:36

of the "chilling" effects of Europe's proposed changes to data protection laws, claim industry representatives. ... for anybody to build the next Twitter or Facebook within Europe with these types of enforcements," he said ... to reform data protection law across Europe. We welcome the aims of the proposals: to update the law ...

Google hires first head of marketing for Google+ in EMEA

By Sarah Shearman, 23 April 12, 01:37

of marketing for its social networking service, Google+ in Europe, Africa and the Middle East. ... Cussen joins Google from Ning, the customised social network building business. He joined the company in 2009 as director of business development, based in Palo Alto, California. He moved to London over a year ago to take up the role of vice-president and managing director of Ning Europe and Latin ...