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Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International Financial Reporting Standards (IFRS), despite higher oil prices and a deep recession in Europe, O'Leary said ... number of airline failures and record airline losses, many of Europe's governments continue to treat ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

they invested in featured the lines 'Where are you going?' and 'Europe by easyJet' and was intended to make a ... as a smart, warm brand that helps them explore Europe their advertising needs to follow suit, focusing ... is particularly bad as there was no ash-cloud equivalent that year. Up until last year holidays taken in Europe ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

is that easyJet helps people capture those 'great moments that they remember as they travel across Europe ...

Flybe in £9m brand repositioning

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

Flybe, the biggest regional carrier operating across Europe, is undertaking a £9m marketing

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

Ryanair claims that the site guarantees passengers the lowest prices on more than 300,000 hotels across Europe. The site compares hotels ranging form small independents to luxury five ... [priced] accommodation across Europe is the objective. "We guarantee people the lowest prices at every ...

Eurostar stages one-day promotion to celebrate 100 days to Olympics

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 01:39

, London, this summer. It will feature music, dance and arts performers from across Europe. Lionel ...

BA unveils Olympic Dove plane livery

By Loulla-Mae Eleftheriou-Smith, 03 April 12, 11:20

tomorrow on routes to and from Europe for 12 months. Anson's design uses the plane's cockpit ...

Air tax rise sparks further lobbying from airline heads

By Loulla-Mae Eleftheriou-Smith, 02 April 12, 01:22

Lufthansa. As part of the deal, worth 172.5m, IAG has agreed to give up 14 daily runway slots at Europe ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

role of brand director for Europe. ... ! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...

Jarvis Cocker helps boost Eurostar passenger numbers

By Ed Owen, 08 March 12, 11:13

In 2010, Iceland's Eyjafjallaj kull volcano erupted, grounding flights all over Europe and giving Eurostar an unexpected boost, thanks to extra services. Stripping out the boost from the ash cloud in 2010, sales for the year to 31 December 2011 rose 10% compared to the baseline figure, with a net ...