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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ... . Brand Manager's Today Isabelle Maratier (right) has been Guinness' Western Europe brand manager ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

role of brand director for Europe. ... ! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 March 12, 12:00

FIELDING, VICE-PRESIDENT, MARKETING, EUROPE, KRAFT FOODS The qualities that make a great chief ... if they want the top job, they need to dial up their commercial focus. At Kraft in Europe, the ideal path ...