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MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

including Adidas, American Express, Cisco and Coca-Cola. In Europe, we are always looking for commercial ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would like to have more regular-season games in the UK and Europe. From a brand perspective, we would like ...

Aurasma head Martina King departs amid HP turmoil

By Matthew Chapman, 25 May 12, 10:23

King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett ...

Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

the account in the UK, Western Europe and the Nordics, in addition to the US. Omnicom's PHD network handles Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

By Sara Luker, 25 May 12, 09:04

deal sites in the UK and 1,500 across Europe vying for customers. Rooster aims to target merchants ...

Lobbyists hit out at Frederic Michel and Adam Smith over Leveson evidence

By Matt Cartmell, 25 May 12, 09:24

The comments came after a day at the Leveson Inquiry in which both News Corporation s senior vice-president of government affairs and public policy for Europe Frederic Michel and former Department for Culture, Media and Sport special adviser Adam Smith were cross-examined. It was revealed that Michel made 191 calls, 158 ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ... . Brand Manager's Today Isabelle Maratier (right) has been Guinness' Western Europe brand manager ...

Visit Florida brief up for grabs

By Hannah Crown, 25 May 12, 12:00

Florida UK, Ireland and continental Europe offices, handling media requests, securing press trips ... strands include attendance at trade and consumer fairs across Europe and providing educational outreach ...

City & Corporate: The Week in the City

25 May 12, 12:00

She joins from Natixis Global Asset Management in London, where she oversaw PR activities in Europe, Middle East and North Africa and Asia. Before that, she headed the Asia-Pacific PR team at Dow Jones Indexes in Singapore. Terry Graunke, an equity investment specialist, is joining the board ...

Splendid retains £1m Smirnoff account

By Hannah Crown, 24 May 12, 05:36

as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ... agency. With a scope now expanded to Western Europe, the client has confirmed that we are its agency ...