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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility ... meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ... of today's Marketing), means lower costs and efficiencies . Should we be surprised? The intentions ... the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ...

Jagermeister

22 May 12, 12:00

and led to a growing export market in Scandinavia, Austria, the Benelux region and the US in the 60s. Over time it has conquered further markets as far afield as South America, Africa, Australia and Asia ... sales come from outside Germany. Jagermeister's biggest markets are the US (where it is the bestselling ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Yahoo appoints internal candidate Spilman as chief marketing officer

By Sarah Shearman, 21 May 12, 10:16

Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. . ... . Spilman was head of Americas marketing at Yahoo for two years and before that, was a consultant for business-to-business marketing at the company. Prior to Yahoo, Spilman worked as chief sales and marketing officer at AOL's Advertsing.com. As part of the management reshuffle, Yahoo has named Mickie ...

More than a million Paralympics tickets go on sale to mark 100-day countdown

By John Reynolds, 21 May 12, 09:30

Today marks 100 days to go until the opening ceremony of the London 2012 Paralympic Games. Marketing support behind the ticket sale is expected to run primarily across print and digital, mirroring the marketing of the sale of Olympic ticket sales. Tickets will be available across all sports and most ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand ... Craig Inglis, marketing director of John Lewis, revealed plans to extend the marketing activity on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

warned marketers there was a risk of "scoring an own goal" if they do not use mobile properly. Eyre said ... sport for Nike, reported in Marketing , about the need for brands to add value to smartphone devices ... was not pre-marketed and it was the first time many of them would have seen the service in advertising ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing ... different types of markets, it was difficult to find the common thread that brought them all ... looked at market location and the conditions of the hotels, assessing which ones should be renovated ... to the brand and to recommend and when we start talking about marketing, the likelihood to recommend ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

Apotheker, who was ousted after shareholders rejected his turnaround plans. The company is the market ... to tablets. It is understood HP is gearing up for a re-entry to the consumer tablet market later ...