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Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range. ... The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... at one of the windows to view a virtual showcase of the F F range on their device. Viewers can ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

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TalkTalk still most complained about telecoms provider

By Sarah Shearman, 23 March 12, 09:30

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Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

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Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 March 12, 12:00

NO - Mobbie Nazir Head of digital strategy, JWT There is no 'one size fits all' model. Brands need to cut through the hype to define the value that Facebook can realistically provide. A year ago analysts were touting f-commerce as having the potential to threaten Amazon as an ecommerce platform ...

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

By Sarah Shearman, 29 February 12, 02:23

The timeline for brands look the same as the one for consumers, launched at last year's f8 conference. The large format image at the top of the timeline creates a much more branded experience than former brand pages, which has previously been a complaint levelled at Facebook by advertisers ...

Tesco launches virtual 3D fitting room

By Ed Owen, 29 February 12, 10:15

Tesco is trialling a virtual 3D fitting room for its F&F clothing brand that can pick perfectly ... The system, developed with digital start-up Metail, and managed by We Are Social, requires either two pictures of the body, plus another of the face, or real measurements and a picture of the face, and the system generates 3D virtual images that look like the user. F F fitting will then suggest clothing ...