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IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

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RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

was a "first" and that RB would be monitoring it "very closely". He said: "F-commerce DTC model ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

in the UK. The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars. A ... to launch in time for this year's first F1 race in Australia, on 18 March. The deal was brokered ... vice-president for Rexona, believes the men's brand has a "perfect fit" with F1. He said: "We tap ...

Do corporate brands have a place in the classroom?

By Staff, 17 November 09, 08:30

-fated F1 spend). As education budgets are slashed, we will see many more instances of commercial ...

Adidas promotes UEFA Champions League association

By Ed Kemp, 04 September 09, 10:40

The marketing drive runs for five weeks and raises awareness of adidas' role as official match ball supplier to the UEFA Champions League. It also aims to drive sales of the Finale Ball, as well as adiPure, Predator and F50i boots. The campaign was created by Closer, the experiential marketing arm ...

Direct choice: Volkswagen Golf

By Tim Bonnet, Chief executive, Tequila, 27 January 09, 12:00

invited to book a test-drive in return for being entered into a prize draw to win a spin in an F1 car ...

LG agrees global deal with F1

By Fiona Ramsay, 24 November 08, 09:00

LONDON - LG has signed a global sponsorship deal with Bernie Ecclestone's F1 ... The consumer electronics brand has agreed a five year deal from 2009. LG had considered sponsorship of a Formula One team but elected to partner with F1 to become its official technology partner. There will be an LG logo on on-screen timing details and can now use general Formula One footage in its advertising ...