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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...
Digital Agency of the Year: Work Club
for Ballantine's whisky (see box), Kraft and the McLaren F1 team also caught the judges' attention. As well ...
Marketing, PR and digital: brands bring it all together
Innocent labels the product development process. 'We call it our 'f**k-around' strategy,' marketing ... ..." "F**k around" is about coming up with ideas that are totally fresh, out of the blue and are part ...
Sponsorship Agency League Table 2009
such as Sony Ericsson Run to the Beat and F1 Rocks with LG, both of which fuse sport and music, illustrate ...
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