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Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

in the UK. The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars. A ... to launch in time for this year's first F1 race in Australia, on 18 March. The deal was brokered ... vice-president for Rexona, believes the men's brand has a "perfect fit" with F1. He said: "We tap ...

Tesco plans rapid global expansion for F&F brand

By Matthew Chapman, 17 January 12, 12:30

Tesco aims to make its F&F fashion label a major global brand by unveiling a new franchise model. ... The franchise will allow local partners to sell the F F range in a number of settings, including standalone stores within shopping centres and units within department stores and hypermarkets. F F ... ". F F is already being sold in standalone stores in the Czech Republic as Tesco attempts to refine ...

Odeon moves into f-commerce with transactional booking app

By Sarah Shearman, 30 November 11, 08:30

is expected to roll out later this week. Marketing first revealed Odeon was developing an f ... in January this year. Interesting examples of f-commerce include Heinz and Magners both selling special ...

Magners trials 'f-commerce' with £10 Facebook packs

By Sarah Shearman, 27 September 11, 09:00

payment. A courier will also check the ID of a recipient on delivery. Commerce on Facebook, or "f ... retailers, such as the likes of French Connection and Best Buy, have largely led the way in f ...

Vodafone brings F1 team back to UK

By John Reynolds, 15 August 11, 11:57

Vodafone is moving its sponsorship unit, which manages its sponsorship of the McLaren Formula 1 team, back to the UK, just three years after it moved to Ireland for tax reasons.

EU in talks with F1 body over electric car championship

By Alex Brownsell, 04 April 11, 08:45

According to reports, the European Commission has approached the F d ration Internationale de l'Automobile (FIA), which governs Formula 1 (F1), about launching an electric car, go-karts and single-seater racing events. It is hoped that the high-profile nature of F1 will help generate awareness of the growth ...

CNBC partners F1 team Marussia Virgin Racing

By Daniel Farey-Jones, 15 March 11, 03:00

Business news broadcaster CNBC has become the official business media partner for Formula 1 team Marussia Virgin Racing in a "multimillion" pound one season deal.

Infiniti secures F1 Red Bull team tie-up

By Alex Brownsell, 01 March 11, 08:30

, becomes global director for a new F1 division. Marketing will be overseen by Nissan s vice ... on the sponsorship, will break in the build-up to the season s first F1 Grand Prix in Australia on 27 March ... . Palmer added that F1 s targets to cut CO2 emissions fitted well with Infiniti s upcoming electric car ...

Vodafone launches F1 video in social media push

By Sarah Shearman, 08 December 10, 08:00

, offering a fan the chance to direct the film, which features behind the scenes footage from an F1 team ... Group, said: "The focus for Vodafone is on enabling fans to experience the world of F1 and to open up a ... sponsorship of F1 team for two more years until 2013 . The previous five-year contract was due to finish ...