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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

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Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

The timeline for brands look the same as the one for consumers, launched at last year's f8 conference. The large format image at the top of the timeline creates a much more branded experience than former brand pages, which has previously been a complaint levelled at Facebook by advertisers ...

RB takes to Facebook to sell Cillit Bang extension

was a "first" and that RB would be monitoring it "very closely". He said: "F-commerce DTC model ...

Unilever personal care brands sponsor British Lotus F1 Team

in the UK. The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars. A ... to launch in time for this year's first F1 race in Australia, on 18 March. The deal was brokered ... vice-president for Rexona, believes the men's brand has a "perfect fit" with F1. He said: "We tap ...

Interactive: Twelve ideas for 2012

'. Speaking at the Facebook f8 developers' conference last year, Mark Zuckerberg, chief executive of Facebook ...

Marketing's Power 100

brand, despite the bank becoming main sponsor of rival team Ferrari F1. 51. Kevin Peake, Npower ...

Monaco delivers sponsor tonic for F1

and teams have finally turned the corner in shoring up F1's commercial future. ... to attracting new companies into the sport. Although F1 generated huge television audiences (1.7 billion viewers last year) and media exposure, with leading analysts IFM Sports Marketing Surveys putting F1's ... year, or even manufacturers like BMW and Toyota. On F1's blue riband weekend this year, however ...

Do corporate brands have a place in the classroom?

-fated F1 spend). As education budgets are slashed, we will see many more instances of commercial ...

Sponsorship Agency League Table 2009

such as Sony Ericsson Run to the Beat and F1 Rocks with LG, both of which fuse sport and music, illustrate ...

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