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Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

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Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

'. Speaking at the Facebook f8 developers' conference last year, Mark Zuckerberg, chief executive of Facebook ...

Brand manager of the week: Natalie Cowen, Head of brand and communications, First Direct

08 November 11, 12:00

- Describe yourself in three words. Calm, passionate, thoughtful. - Define marketing. A way of telling people why they should buy your product/service. - What would you be if you weren't a brand manager? The first female F1 driver or an Olympic dressage rider. - What advice would ...

Adwatch (Oct 19) - Top 20 recall: Halifax

By Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO, 19 October 11, 12:00

CreditExpert The Red Brick Road/ Maxus 25 15= (-) Tesco - F F The Red Brick Road ...

McLaren extends sponsorship deal with Santander

By John Reynolds, 03 February 11, 08:57

. Santander is currently a leading sponsor of McLaren's rival F1 brand, Ferrari. In 2009, the Spanish bank ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

brand, despite the bank becoming main sponsor of rival team Ferrari F1. 51. Kevin Peake, Npower ...

Barclays in F1 tie-up search

By Joe Thomas, 11 May 10, 09:58

sponsorship activity. Santander is involved in F1 through its partnership with both Ferrari and Vodafone ...

Santander lines up F1 champion Button for marketing campaigns

By Alex Brownsell, 19 January 10, 09:41

Late last year, it was announced that Button was to leave F1's Brawn GP for rival team McLaren, thus becoming a teammate of former world champion Lewis Hamilton. Hamilton has featured in several ... . Santander is looking to establish itself as the leading financial-services brand in F1. As well as extending ...

Sponsorship Agency League Table 2009

By Ed Kemp, 07 October 09, 08:30

such as Sony Ericsson Run to the Beat and F1 Rocks with LG, both of which fuse sport and music, illustrate ...

ING walks out on Renault F1 following 'Crashgate'

By Ed Kemp, 25 September 09, 09:00

, although the company will continue to back the team's former F1 World Champion Fernando Alonso. Mutua Madrilena had been a partner of Renault F1 since 2005. The news comes just two days after the European ...