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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

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Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 March 12, 12:00

NO - Mobbie Nazir Head of digital strategy, JWT There is no 'one size fits all' model. Brands need to cut through the hype to define the value that Facebook can realistically provide. A year ago analysts were touting f-commerce as having the potential to threaten Amazon as an ecommerce platform ...

Helen Edwards: Agencies and accusations of plagiarism

By Helen Edwards, 15 February 12, 08:00

piece of original film, as Wieden Kennedy was for its Honda cog spot, and you can be f ted ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

'. Speaking at the Facebook f8 developers' conference last year, Mark Zuckerberg, chief executive of Facebook ...

Is social commerce gaining traction?

By Adam Woods, 02 December 11, 12:00

networks are a core tool in driving sales, marketers should be wary of the hype surrounding f ... , the dramatic spread of mcommerce puts f-commerce in the shade. 'If you measure f-commerce against the growth ... revenue going through mobile phones at the moment, and, in that respect, f-commerce still has a long way ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

Innocent labels the product development process. 'We call it our 'f**k-around' strategy,' marketing ... ..." "F**k around" is about coming up with ideas that are totally fresh, out of the blue and are part ...

NotW: After the end of the World

12 July 11, 12:30

with media mogul Kerry Packer. One of his questions to me was: 'What the f*** has Conrad (Black, newspaper ...

Brands beware: Tesco's unbranded gamble

By Rachel Barnes, 16 June 11, 12:00

'creator of brands', building on the success it has achieved in the past decade with the standalone F F ...

Going live: What brands must consider when creating live content

By Nicola Clark, 09 June 11, 12:00

Exciting and immediate, the rough edges and risks of live broadcasting have long been key to the medium's appeal. Who can forget 80s Saturdaymorning TV show Going Live, and the phone-in during which a cheeky viewer asked pop band Five Star: 'Why are you so f***ing crap?' The clip, which is now a ...