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Mobile adspend soars 157% as FMCG and retail brands follow consumers

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Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

The timeline for brands look the same as the one for consumers, launched at last year's f8 conference. The large format image at the top of the timeline creates a much more branded experience than former brand pages, which has previously been a complaint levelled at Facebook by advertisers ...

Interactive: Twelve ideas for 2012

'. Speaking at the Facebook f8 developers' conference last year, Mark Zuckerberg, chief executive of Facebook ...

Tesco adds brands in ecommerce fashion strategy

In addition to non-Tesco labels, which sit alongside its own brands F F and Cherokee, the retailer hopes to boost its credentials with more names signing up for spring/summer 2012. It is also creating ... to invest in its own F F brand and will be promoting the F F Limited Edition range, available exclusively ...

The rise of the online pop-up shop

between straightforward "f-commerce" - extending the retail environment into the social sphere ...

Hugo Boss and McLaren launch online contest to dress Hamilton and Button

The Hugo Boss logo has appeared on the bodywork of the McLaren F1 cars and featured on drivers ... inviting participants across the world to design the F1 stars' race overalls on the Hugo Boss website. It will run in each F1 hosting country during the races, with one design being manufactured for qualifying ...

Profile: Fanning the Olympic flame

months. Soon after the F-50 football boot was hailed as the top-scoring shoe at this summer's FIFA World ...

Tesco plots standalone clothing store

Tesco is planning to open a standalone clothing store for its F&F brand, previously called Florence ... F F also introduced a Couture range featuring 16 items priced up to 140. In 2004, Asda opened a ...

Marketing's Power 100

brand, despite the bank becoming main sponsor of rival team Ferrari F1. 51. Kevin Peake, Npower ...

Reebok claims 60k players for Lewis Hamilton game

The alternate reality game casts Hamilton, the Formula One (F1) racing driver, in the role of action hero and first launched in March. Fans can get involved in the game by taking on various tasks to help Hamilton online, via mobile and at live events. It will run until October and is based around ...

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