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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

":{"color":"#e26726"},"5":{"color":"#cbe0ad"},"6":{"color":"#18a1dd"},"7":{"color":"#ee4324"},"8":{"color":"#f2f09f"},"9":{"color":"#467336"},"10":{"color":"#97c6ea"},"11":{"color":"#ecbab5"},"12":{"color":"#e98951"}},"reverseCategories":false,"titleX":"","backgroundColor":"#f1f1f1","pointSize":"2","width":420 ...

Marks & Spencer feels Twitter heat as Valentine's Day £20 Dine-in deal runs out

By Gemma Charles, 14 February 12, 04:10

. NOTHING left, theyve had 2 change the menu. @rusty_f @marksandspencer on Gracechurch St. has RUN OUT ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

'. Speaking at the Facebook f8 developers' conference last year, Mark Zuckerberg, chief executive of Facebook ...

Heineken to ramp up social media for Bulmers and Jacques

By Sarah Shearman, 14 December 11, 08:00

with an f-commerce app. Last week, Heineken upped its investment in Facebook, striking a global ad ...

Innocent eyes festivals return for London 2012 Olympics

By Loulla-Mae Eleftheriou-Smith, 22 November 11, 08:30

with the Innocent Village F te in 2007 and 2008, which featured farmers markets and sheep herding. It now plans ...

Magners trials 'f-commerce' with £10 Facebook packs

By Sarah Shearman, 27 September 11, 09:00

payment. A courier will also check the ID of a recipient on delivery. Commerce on Facebook, or "f ... retailers, such as the likes of French Connection and Best Buy, have largely led the way in f ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

Innocent labels the product development process. 'We call it our 'f**k-around' strategy,' marketing ... ..." "F**k around" is about coming up with ideas that are totally fresh, out of the blue and are part ...