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Mobile adspend soars 157% as FMCG and retail brands follow consumers

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Apple doubles profits as iPad and iPhone sales explode

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Interactive: Twelve ideas for 2012

'. Speaking at the Facebook f8 developers' conference last year, Mark Zuckerberg, chief executive of Facebook ...

Is social commerce gaining traction?

networks are a core tool in driving sales, marketers should be wary of the hype surrounding f ... , the dramatic spread of mcommerce puts f-commerce in the shade. 'If you measure f-commerce against the growth ... revenue going through mobile phones at the moment, and, in that respect, f-commerce still has a long way ...

Vodafone brings F1 team back to UK

Vodafone is moving its sponsorship unit, which manages its sponsorship of the McLaren Formula 1 team, back to the UK, just three years after it moved to Ireland for tax reasons.

Marketing, PR and digital: brands bring it all together

Innocent labels the product development process. 'We call it our 'f**k-around' strategy,' marketing ... ..." "F**k around" is about coming up with ideas that are totally fresh, out of the blue and are part ...

Adidas launches mobile apps to expand brand

quarter the previous year. Revenues were up 19%, due to sales of replica World Cup shirts and the F50 ...

Vodafone McLaren Mercedes F1 team unveils hospitality app

The Vodafone McLaren Mercedes F1 team is launching an app for individuals using hospitality ... attempting to build an F1 car . ...

Marketing's Power 100

brand, despite the bank becoming main sponsor of rival team Ferrari F1. 51. Kevin Peake, Npower ...

Sponsorship Agency League Table 2009

such as Sony Ericsson Run to the Beat and F1 Rocks with LG, both of which fuse sport and music, illustrate ...

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