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F1's brand challenge

By Joe Thomas, 09 March 10, 12:01

LONDON - New teams and line-ups will make F1 a force to be reckoned with this season, writes Joe ... Hamilton and Jenson Button. Powerful asset For F1, the opportunity to cash in has never been so great ... approach. 'The number of F1 followers in the UK is much smaller than our customer base, so our ... such as Ferrari instead of one that is primarily British.' Nonetheless, F1 faces a struggle to grab attention ...

The Week in Marketing

29 September 09, 12:00

month, targeting students, workers and people on the go. - ING drops F1 tie ING, the financial group ...

Marketing Mole: Who does Google think you are? - Philip Almond, Global brand director, Baileys

25 August 09, 12:00

.A. (Lancaster), Ph.D (Adelaide), F.A.H.A. ... www.ched.uq.edu.au/index.html?page=40749&pid=0 - Cached ...

The week in marketing

04 August 09, 12:00

4U's stores. - BMW quits F1 racing BMW has confirmed its exit from Formula One. The German car ...

The week in marketing

09 June 09, 12:00

toilet charges 4. British Airways in partnership talks with McLaren F1 team 5. British consumers rank ...

The week in marketing

15 April 09, 12:00

the 10th anniversary of its entry into the motorsport arena via its partnership with F1 team Williams. The website Pumamotorsport.com will use the brand's associations with F1 teams including BMW Sauber, ING ...

The F1 formula is failing

By Mark Kleinman, 24 March 09, 08:30

in headphones and shirt adorned with the bank's logo, probably does it best. Sadly for F1, the prospects ... sickly note in the engines Down Under. For F1, 2009 may turn out to be a year of truth. As the recession ... of the iceberg, as Renault is also understood to be contemplating its future in F1. Even a vastly reduced team ...