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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

the future of the average Sunday league team? The winning team, Ivory FC, received coaching from Terry ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

-year agreement with Tottenham Hotspur FC. Under Armour will replace Puma as the manufacturer of the club ... for fewer rights. A recent example was Warrior's sponsorship of Liverpool FC, under which it paid a record ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

we'll see a difference in execution. Cardiff City FC's suggested rebrand from blue to red by the club ...

Uefa ramps up digital presence in Champions League final run-up

By Matthew Chapman, 17 May 12, 10:50

with a direct link to Google+ that allows fans to share photos with their friends. Ex-Chelsea FC ...

Brand barometer: Top five Premier League football clubs, which one is most prominent online?

By Gemma Charles, 04 May 12, 08:30

This week's 'Consumer voice index' shines a light on the dominance of Manchester United FC, writes Gemma Charles . While it is undoubtedly a huge club, I hadn't expected it to be quite so dominant in share of voice. The research found that the celebrity of Manchester United's players was one ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

Successfuly combines the best of online and TV 9 / 10 In 2011, Nivea for Men launched ‘The Great Football Experiment’, sponsoring Sunday League team Ivory FC for a season and providing professional coaching to see whether it could change its fortunes. The activity ...