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Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

Successfuly combines the best of online and TV 9 / 10 In 2011, Nivea for Men launched ‘The Great Football Experiment’, sponsoring Sunday League team Ivory FC for a season and providing professional coaching to see whether it could change its fortunes. The activity ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC. The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

it becomes the kit supplier for Tottenham Hotspur FC next season under a five-year deal. Blair Tripodi ...

HTC One unveils camera and music features

By Matthew Chapman, 27 February 12, 01:36

Peter Chou, HTC founder, described the device as "the one camera you will need", and "the one way you will enjoy all of your music" during a press conference at Mobile World Conference, held in Barcelona yesterday. The HTC One camera will run on Sense 4 software, which will give it "the power of a ...

Sony plans major ad spend for Xperia launch

By Matthew Chapman, 27 February 12, 09:09

Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing officer, said the brand would position itself as "a more connected and entertaining mobile experience". Bert Nordberg, Sony Mobile president and chief executive, introduced the new vision for the mobile firm ...