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Marketers debate brand issues at Barcelona sports forum

By John Reynolds, 12 March 12, 11:19

and pertinent issues faced by sports stakeholders, at last week's Global Sports Forum in Barcelona, organised ... Themes discussed at the event included 'The Role of Philanthropy in Sport', 'Sport and Entertainment, Bridging the Gap' and 'Event Bidding: What it takes to win, what it means to lose' The event was held between 7-9 March at the Congress building in Barcelona and included interviews with Lord Coe ...

Newcastle FC renames stadium

By John Reynolds, 10 November 11, 08:43

Newcastle FC is changing the name of St James' Park stadium to the SportsDirect Arena, the first

Liverpool FC overhauls Carlsberg lounge

By Gemma Charles, 12 August 11, 08:30

, brand activation manager at Carlsberg, said: "Liverpool FC is a key partner for Carlsberg, with a long ...

Liverpool FC poaches Nike marketing man

By John Reynolds, 22 July 11, 11:03

Liverpool Football Club has poached Graham Bartlett, Nike's UK and Ireland sports marketing director, as its new commercial director.

Liverpool FC scores first football m-commerce site

By Ed Owen, 22 February 11, 10:05

The site, developed by Snow Valley, will stock the club's entire range of merchandise and kit. It will sit on Snow Valley's Muse ecommerce platform, which allows the club to incorporate information from social media sites such as Facebook. Chris Jennions, internet sales manager at Liverpool FC, said ...

Barcelona signs up first commercial shirt sponsor in 111-year history

By John Reynolds, 10 December 10, 04:18

Barcelona football club has signed up non-profit organisation Qatar Foundation as the first ... of the Middle East. Barcelona has previously refused commercial shirt sponsorship. The move by the club ... that Barcelona will look to give the two logos equal billing, but should that be prove difficult, the Unicef logo ...

Freixenet returns to its Barcelona roots for global ad campaign

By Gemma Charles, 10 December 10, 11:00

The new concept, Wondefully Unexpected, was developed by JWT s Barcelona offices and rolls out ... countries for the last four years. The campaign, which was shot in Freixenet s Barcelona headquarters ... the straplines "Wondefully Unexpected" and "Barcelona since 1861". In September, Freixenet appointed PR agency ...

Standard Chartered defends Liverpool FC sponsorship

By Alex Brownsell, 27 October 10, 10:30

Banking giant Standard Chartered has defended its record £80m sponsorship of Liverpool Football Club, despite the Premier League side suffering their worst start to a season for 57 years.

Brand Health Check: Liverpool FC:

By Andy McCormick, 27 October 10, 12:01

Five years ago, Liverpool FC beat AC Milan in the UEFA Champions League Final. The victory ... David Atkinson, managing partner of sponsorship agency Space, which works with Chelsea FC's main sponsor ... Association. DIAGNOSIS: Two industry experts on how Liverpool FC can return to winning ways ...