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Muller's Lee Rolston on getting consumers talking about the yoghurt category

By John Reynolds, 27 October 11, 12:00

at weekends standing on the Kop, cheering on his beloved Liverpool FC. 'Don't print that,' says Rolston ...

Samsung partners ESPN for ad-funded sports series

By Matthew Chapman, 26 October 11, 04:12

football team and a championship handball team from Barcelona. Social media activity and an editorial ...

Is PR really worth it? Stuart Smith, Ogilvy PR

By Stuart Smith, chief executive EMEA, Ogilvy PR, 12 October 11, 12:00

that serve it - despite the best efforts of AMEC and its Barcelona Principles. The evidence ...

Helen Edwards on Branding: A masterful exchange

By Helen Edwards, 25 August 11, 10:00

-time MBA in either English or Spanish. IESE Business School Based in Barcelona and Madrid, it also ...

Liverpool FC overhauls Carlsberg lounge

By Gemma Charles, 12 August 11, 08:30

, brand activation manager at Carlsberg, said: "Liverpool FC is a key partner for Carlsberg, with a long ...

Premier League marketers give their outlook on the coming season

By Alex Brownsell and Gemma Charles, 12 August 11, 12:00

fanbase. LIVERPOOL FC Bruce Bundrant, Head of commercial partnerships, Liverpool FC Texas ... Wanderers FC Needham joined Bolton eight years ago from Great Universal Stores. The main priority ... , meaning we are 'best of the rest' at providing value. ARSENAL FC Angus Kinnear, Marketing director ...

Blackburn Rovers donates shirt sponsorship to charity

By Daniel Farey-Jones, 11 August 11, 01:04

Premier League club Blackburn Rovers FC has handed its shirt sponsorship for this season

Betfair puts QR codes on beach volleyball bums

By Loulla-Mae Eleftheriou-Smith, 09 August 11, 11:26

and retired rugby star Will Greenwood. Betfair also announced an end to its two-year relationship with FC Barcelona. Andy Lulham, head of PR at Betfair, said: "There is huge interest in beach volleyball and we ...

Betfair appoints sports stars in marketing revamp

By John Reynolds, 03 August 11, 09:00

by introducing four brand ambassadors and ending its relationship with FC Barcelona after two years. ... and Barcelona, as well as to its sponsorship of Ascot Racecourse. As a result, Betfair is ending its two-year commercial relationship as official betting partner of Barcelona, the European champions, which it signed ...