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Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

United FC. FEBRUARY Virgin Money used Facebook to unveil its customer lounge in Manchester ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

feeling like an empty marketing gimmick. CASE STUDY - FULHAM FOOTBALL CLUB Fulham FC opted to create ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

This Saturday night's UEFA Champions League final has thrown together a contest that has UK advertisers licking their lips in anticipation. The tie between Manchester United and Barcelona at Wembley Stadium on 28 May is one of the most eagerly awaited of all time among British football fans, given ...

Profile: Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard

By Alex Brownsell, 20 April 11, 12:00

on its 18-year association with the UEFA Champions League to target consumers. A Liverpool FC fan ...

Standard Chartered defends Liverpool FC sponsorship

By Alex Brownsell, 27 October 10, 10:30

Banking giant Standard Chartered has defended its record £80m sponsorship of Liverpool Football Club, despite the Premier League side suffering their worst start to a season for 57 years.

LG replaced by FxPro as main sponsor of Fulham FC

By Joe Thomas, 28 June 10, 01:40

initiatives, with particular focus on Fulham Deaf FC. In 2005, Pipex, the UK's fifth-biggest ISP at the time, signed a 2m two- year shirt sponsorship deal with Fulham FC. FxPro was set-up in 2006 ... season s shirt. Alistair Mackintosh, chief executive at Fulham FC, said: "Clearly this has additional ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

. The former Procter Gamble marketer remains committed to BT and Liverpool FC. 17. Kevin Brennan, Kellogg ... -old Portsmouth FC fan and roller coaster addict spent nearly three years as head of marketing at More Th n ...

Standard Chartered unveils new brand positioning

By Alex Brownsell, 01 April 10, 08:30

Chartered's four-year shirt sponsorship of Liverpool FC kicks off this summer. ...

The Marketing Profile: Oscar Nieboer of Betfair

By Ed Kemp, 10 November 09, 08:30

with European and Spanish champions, FC Barcelona. In dealing with the latter, Nieboer was struck by the club's emphasis on non-commercial priorities. 'My counter-part [in Barcelona] didn't ask about our marketing ... Fan' pro-position, where it brokers bets between individual supporters. Later this month FC Barcelona ...