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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

we'll see a difference in execution. Cardiff City FC's suggested rebrand from blue to red by the club ...

HTC One unveils camera and music features

By Matthew Chapman, 27 February 12, 01:36

Peter Chou, HTC founder, described the device as "the one camera you will need", and "the one way you will enjoy all of your music" during a press conference at Mobile World Conference, held in Barcelona yesterday. The HTC One camera will run on Sense 4 software, which will give it "the power of a ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

feeling like an empty marketing gimmick. CASE STUDY - FULHAM FOOTBALL CLUB Fulham FC opted to create ...

Beer and football: A game of four brands

By John Reynolds & Gemma Charles, 01 July 11, 12:00

in the on-trade. - Carlsberg ended its sponsorship of Liverpool FC in 2010 after 18 years. Brand ...

Profile: Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard

By Alex Brownsell, 20 April 11, 12:00

on its 18-year association with the UEFA Champions League to target consumers. A Liverpool FC fan ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

. The former Procter Gamble marketer remains committed to BT and Liverpool FC. 17. Kevin Brennan, Kellogg ... -old Portsmouth FC fan and roller coaster addict spent nearly three years as head of marketing at More Th n ...

Sponsorship Agency League Table 2009

By Ed Kemp, 07 October 09, 08:30

of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...

Samsung renews shirt sponsorship deal with Chelsea FC

By Ed Kemp, 15 July 09, 02:50

was unveiled by the club and its principal partner today at Chelsea FC's training base in Cobham. Samsung has ... five years. Chelsea FC CEO Peter Kenyon decline to comment on the financial investment but said ...

Football shirt sponsorship becomes a buyers' market

By Ed Kemp, 28 April 09, 08:30

and Chelsea FC - drawing to a close, it has become a buyers' market. There will no doubt be deals ... , to customer loyalty. More recently, several clubs have begun to use the space as part of CSR programmes. FC Barcelona, for instance, had always resisted soiling' its shirts with a corporate logo. In 2006, it began ...