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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

-year agreement with Tottenham Hotspur FC. Under Armour will replace Puma as the manufacturer of the club ... for fewer rights. A recent example was Warrior's sponsorship of Liverpool FC, under which it paid a record ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

it becomes the kit supplier for Tottenham Hotspur FC next season under a five-year deal. Blair Tripodi ...

Sector Insight: Sports clothing and footwear

By Jane Bainbridge, 01 December 11, 09:00

news broke earlier this month that St James' Park, home to Newcastle United FC, was to be renamed ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

feeling like an empty marketing gimmick. CASE STUDY - FULHAM FOOTBALL CLUB Fulham FC opted to create ...

Liverpool FC scores first football m-commerce site

By Ed Owen, 22 February 11, 10:05

The site, developed by Snow Valley, will stock the club's entire range of merchandise and kit. It will sit on Snow Valley's Muse ecommerce platform, which allows the club to incorporate information from social media sites such as Facebook. Chris Jennions, internet sales manager at Liverpool FC, said ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

. The former Procter Gamble marketer remains committed to BT and Liverpool FC. 17. Kevin Brennan, Kellogg ... -old Portsmouth FC fan and roller coaster addict spent nearly three years as head of marketing at More Th n ...

Reebok claims 60k players for Lewis Hamilton game

By Daniel Farey-Jones, 17 May 10, 04:20

five core missions, of which the first has been completed. Henry, the Barcelona striker and former ...

The Work

08 February 10, 12:00

, Amsterdam, Barcelona and Paris. Creative According to AKQA, throughout the entire creative process ...

Sponsorship Agency League Table 2009

By Ed Kemp, 07 October 09, 08:30

of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...

Chelsea FC launch trainer with NBA superstar Kevin Garnett

By Ed Kemp, 19 August 09, 02:30

LONDON - Chelsea FC, who recently returned from a pre-season tour of the US, aims to further build ... the back. The shoe launches on 29 August in the States and incorporates the Chelsea FC lion and club colour blue. Garnett, who plays for the Boston Celtics, is a known Chelsea FC supporter and friend ...