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Coca-Cola eyes Olympic velodrome naming rights

By John Reynolds, 13 March 12, 08:30

at the Global Sports Forum in Barcelona last week. LVRPA is now open to expressions of interest ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC. The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

08 February 12, 12:00

Barcelona in the 2013 Champions League final. - What have been your best and worst freebies? The best ...

Muller's Lee Rolston on getting consumers talking about the yoghurt category

By John Reynolds, 27 October 11, 12:00

at weekends standing on the Kop, cheering on his beloved Liverpool FC. 'Don't print that,' says Rolston ...

Liverpool FC overhauls Carlsberg lounge

By Gemma Charles, 12 August 11, 08:30

, brand activation manager at Carlsberg, said: "Liverpool FC is a key partner for Carlsberg, with a long ...

Beer and football: A game of four brands

By John Reynolds & Gemma Charles, 01 July 11, 12:00

in the on-trade. - Carlsberg ended its sponsorship of Liverpool FC in 2010 after 18 years. Brand ...

Profile: Kevin Brennan, chief executive of Quorn Foods

By John Reynolds, 23 June 11, 12:01

Forest FC ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

This Saturday night's UEFA Champions League final has thrown together a contest that has UK advertisers licking their lips in anticipation. The tie between Manchester United and Barcelona at Wembley Stadium on 28 May is one of the most eagerly awaited of all time among British football fans, given ...

Cava brand turns to TV sponsorship

By Ed Owen, 02 February 11, 11:45

to life as they move from Barcelona to the UK, while a rendition of 'Jerusalem' is played on a Spanish ...

Freixenet returns to its Barcelona roots for global ad campaign

By Gemma Charles, 10 December 10, 11:00

The new concept, Wondefully Unexpected, was developed by JWT s Barcelona offices and rolls out ... countries for the last four years. The campaign, which was shot in Freixenet s Barcelona headquarters ... the straplines "Wondefully Unexpected" and "Barcelona since 1861". In September, Freixenet appointed PR agency ...