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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

-year agreement with Tottenham Hotspur FC. Under Armour will replace Puma as the manufacturer of the club ... for fewer rights. A recent example was Warrior's sponsorship of Liverpool FC, under which it paid a record ...

Waitrose congratulates Reading on promotion to Premier League

By Matthew Chapman, 30 April 12, 10:41

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing ... at Reading Football Club on winning the npower Championship". McDermott, the former manager of Woking FC ...

Benetton to broadcast London exhibition on stores' videowalls

By Matthew Chapman, 26 March 12, 12:00

, Milan, Barcelona and Paris. The retailer aims to create a "new customer experience where ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

feeling like an empty marketing gimmick. CASE STUDY - FULHAM FOOTBALL CLUB Fulham FC opted to create ...

Liverpool FC scores first football m-commerce site

By Ed Owen, 22 February 11, 10:05

The site, developed by Snow Valley, will stock the club's entire range of merchandise and kit. It will sit on Snow Valley's Muse ecommerce platform, which allows the club to incorporate information from social media sites such as Facebook. Chris Jennions, internet sales manager at Liverpool FC, said ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

. The former Procter Gamble marketer remains committed to BT and Liverpool FC. 17. Kevin Brennan, Kellogg ... -old Portsmouth FC fan and roller coaster addict spent nearly three years as head of marketing at More Th n ...

Spar game promotes sports sponsorship

By Joe Thomas, 04 May 10, 12:34

The athletics game consists of five levels, including a 100m sprint, a 400m hurdle race, javelin throw, pole vault and long jump, in which consumers have to beat Barni, the mascot for this summer's championships. The event takes place from 26 July to 1 August in Barcelona. The online game is part of a ...